Pull-through capabilities: Communicating effectively with prescribers about cost and coverage
21 February 2014
Pull-through capabilities: Communicating effectively with prescribers about cost and coverage
There are challenges that make it difficult to make prescribers aware of a brand drug’s cost and coverage landscape, and pull-through efforts that only provide prescribers with high-level information won't overcome them. Milliman has developed a five-step process to establish a pull-through capability that informs prescribing decisions. Our process can help you provide succinct, targeted communications that are specific to a geographic area of practice, which will enable prescribers to provide cost-effective therapies to patients in need.