This publication focuses on assessing various shareholder metrics as at year-end 2017, based on publicly disclosed information, that could be used by interested parties - such as investors or market analysts - to form a view on the profitability of a firm’s business. Traditionally the spotlight has been on embedded value or market capitalisation measures, but a value metric derived using information from Solvency II Quantitative Reporting Templates (QRTs) has also been considered in this publication, and how it compares to embedded value results. Developments in the regulatory landscape, such as IFRS 17 and Insurance Capital Standards, have also been examined and how they might impact the future of shareholder value reporting.