Condensed MILK - Protecting those Left Behind: An Experimental Study of Life Microinsurance Purchase Decisions of Compartamos Banco's Clients in Mexico

This "condensed" version is a summary of the full report on this project. MILK studied the demand for a life microinsurance product offered to over 1.8 million clients of Compartamos Banco in Mexico with a randomized control trial (RCT). The study measured the impact or price and marketing on insurance purchase and coverage, shedding light on the links among client value, pricing, information, and demand.