SUAVE Checklist for Microinsurance Products: Enhancing the potential for success

The success of any insurance product is based on multiple factors such as product features, other market providers, and environmental influences. Microinsurance products are no different. Some of these factors may not be under the microinsurance provider’s control, but there are key steps providers can take to enhance their potential for success. The most successful microinsurance products are SUAVE (Simple, Understood, Accessible, Valuable, and Efficient).